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Identity

The identity of the Guardians.

It is not just a logo, nor just a signature: it is the result of a philosophy designed down to the smallest detail. This is where the identity of Graziano's begins.

The Graziano's emblem

How a symbol comes to life

Three details, one signature.

01

Everything starts with a name.

The signature of Graziano's echoes that of San Graziano. This is not a graphic choice: it is a bond. Because even when the language changes, the origin stays the same.

Sketch of the Graziano's signature

02

Every name has a symbol.

Behind the signature stands a G, the same initial as Graziano's. It is not merely a letter: it is the heart of the emblem, the exact point from which everything else takes shape.

Sketch of the G symbol of Graziano's

03

Even a detail tells a story.

The apostrophe separates the name and, in its shape, recalls the very drop of water from which everything is born. A discreet, precise nod to the origins of every single product in the range.

Sketch of the apostrophe of Graziano's

04 — When every detail finds its place

The process that leads to the Graziano's emblem: from the drop to the final symbol

The emblem is born.

Many see a helmet. We see a guardian: a mark that holds origin, character and identity.

In the details

The same philosophy, in every element.

The shield-shaped label

The shield

The label takes the shape of a shield: it protects the identity of the brand.

The Graziano's signature

The typeface

The lettering comes from the same type family as San Graziano, a reminder of a shared origin.

Study of the gold and black palette of Graziano's

The colour

Gold was not chosen to stand out: it is the thread that runs through the brand, always in the same tone.

The Graziano's bottle

The bottle

Every element is designed to belong to the same story. Nothing is left to chance.

The Graziano's range

The range

Every tonic, every mixer, every mocktail is born from the same conviction: every detail makes the difference.

Bring the Guardians to your venue or to your catalogue.

A complete range, dedicated support, Italian quality.

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